Herbie Virgin Gin is an award-winning, non-alcoholic gin handcrafted in Denmark. While Herbie is successful in Europe, its current branding system would fall behind in the competitive American markets. Their branding system lacks a consistent social media presence, relies heavily on stock photo centric designs, and doesn't have a compelling visual story. St. Juniper, the elevated re-brand of Herbie, is exploring how to create a sophisticated, humorous branding system for the non-alcoholic gin.
Logos are inspired by deco line art and old style printmaking.
Neon signage placed inside bars to encourage people to take insta-worthy photos and spread the word of St. Juniper. #SacrificeNothing
Credits:
Lizy Ainsworth: Billboard, Mall Banner ad, Neon Sign, Primary Trademark, Type selection, Instagram feed, and blown up Instagram posts
Megan Balden: Secondary Trademark